In the first quarter, Pinterest posted a remarkable 23% growth in annual revenue, which reached $740 million. This performance exceeded analysts' expectations and was made possible by strategic investments in shoppability and artificial intelligence (AI).
The number of monthly active users worldwide grew 12% Year-on-Year to 518 million. In addition, clicks to advertisers doubled, thanks in part to the full rollout of direct links to lower funnel ad formats.
Pinterest has increasingly focused on shoppability and AI to drive better results for advertisers. Through AI-driven collage features and the expansion of shoppable content to video Pins, the platform is opening up new opportunities for direct interaction and purchases.
Companies looking to capitalize on this growth trend should align their advertising strategies with Pinterest's evolving capabilities. With projected revenue growth of 18%-20% Year-on-Year in Q2, Pinterest provides fertile ground for advertisers looking for growing digital opportunities.
Source: Pinterest