In the week of September 25, we (Matthijs & Jenny) traveled to New York to attend the Google Partner Summit, together with +1000 partners from +63 countries. Part of the great Advertising Week in New York. An interesting week where we attended several seminars.
Over the past year, we've heard Google talk about changing from Age of Information to Age of Assistance. Also at this summit, Mary Ellen Co, Google's president of Marketing Solutions, highlights this trend.
We briefly explain the most important trends below. Want to read the extended version of the 4 learnings?
Then download the PDF 4 learnings from online advertising week and the future of google at the bottom of this page.
Consumers are demanding and impatient. As a business, you need to provide immediacy and relevance to your target audience or you will lose them. To provide immediacy and relevance, it is important that you map out your target audience. That you know what the target group wants to see at what time in the customer journey.
Does your website load longer than 3 seconds? Then you've lost the visitor, to you 10 others.
Can't website visitors find what they're looking for within seconds? Then you've lost them, too.
A frictionless experience on your website is now more important than ever to retain your website visitors.
Google has announced the launch of a free version of Google Attribution in 2018. Current attribution models are often limited because users often switch devices in the customer journey. Google Attribution will change this. The tool will link data from Adwords, Analytics and Doubleclick and be able to turn it into a data-driven attribution model.
Video traffic is growing at a rapid pace, expected to be 82% of global Internet video traffic by 2021. Generation Z (children born between 1996 and 2010) appear to be addicted to YouTube.
To what extent is your company already addressing the above points?
Could you use help with anything? Then get in touch with us!
Read more about the 4 learnings from online advertising week and the future of google? Then download the PDF!
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