The SEO guide to improve your organic findability

This establishes the focus. A keyword equals a search query. Because everything you enter into a search engine is considered a search query. You are, as it were, asking Google to look for the answer to your query. A search engine provides this in the form of a page, video or an image. Or a combination of these. Keep in mind that some keywords are searched for more than others. And if a keyword is searched for a lot, there is often a lot of competition. The more competition, the harder it is to reach the number 1 position. And of course everyone wants that number 1 position.

Why? Because one page cannot really answer more than one or two questions. Because if you ask a question, a query, to a search engine like Google, Bing or Yahoo? Then all pages on the Internet are analyzed. Does your page focus on four, five or sometimes as many as six keywords? Then there is always another page that gives a better answer than yours. Therefore, focus on one to two keywords per page. And in addition to the keyword, keep an eye on search intent. After all, what would you want to see when you search for "red shoes"? Right. An overview of all the red shoes a company offers. Show that directly at the top of the page. That way, you answer the search query directly, increasing your chances of a better position in the search engine.

E-A-T, which stands for Expertise, Authority and Trust, has been the basis of Google's guidelines for quality content for years. If you score on these three facets, chances are your content will rank higher in search results. In late 2022, Google introduced an additional dimension: the second "E" in E-E-A-T, which stands for Experience.

Take, for example, an article in which a specialist explains a particular medical procedure. This kind of content is now even more valuable if it comes from someone with direct experience in that field. Or if you are looking for advice on the best mattress, personal reviews and user experiences on blogs, web shops or forums are more important than ever. It is now not only about knowledge and reliability, but also about personal experiences if you want your content to meet all four SEO pillars. When writing unique content, focusing on these pillars cannot be missing.

'But a picture is just a picture right?' Sure. But a search engine's software analyzing your Web site doesn't see images. They only read your website's coding. And that software only reads the filename and the alt tag of an image. So we can optimize those. Include the keyword, or a synonym, in the file name or alt tag. Describe what the image is about. That way, search engines also know that an image reflects a marketing funnel rather than a 2046378.jpeg.... Then you have the size, the number of bytes of an image, which affects SEO performance.
So, if this is all right then will I come out on top in search results? No. SEO consists of 3 pillars. This was just the content. SEO is an interplay of all 3. On to the technology behind your website.

And especially mobile friendliness. Your website will be indexed "mobile first. Because this best reflects behavior in the marketplace. Look in the mirror. What would you do when looking for a particular product? Often (for the more expensive products), research is done on the phone first, after which the actual conversion takes place on desktop. Mobile first, in other words. Purchases of cheaper products are often also completed on the mobile device. Therefore, your website is also evaluated on the mobile version, not the desktop version.

How do you make sure your content can be consumed so well? Start with a good hosting party but also have a developer take a look at the code and javascript used. Because technology never stands still, a website does. So does the code your website uses. Just like a car, give your website an annual MOT inspection. After all, it is your company's digital business card, and more, of course.

The reliability of your website. This is measured by the number of backlinks, the age of your domain and the number of visitors that go directly to your site. The quantity and quality of your backlinks are assessed by means of an authority score. This score also influences the online findability of your website.