Target marketing for Training Agencies

May 17, 2016

|

Reading time minutes

By Patrick Schokker

Training agencies often have multiple training modules on which to focus their marketing. For example: time management, or situational leadership. 

Not only that, they often have multiple audiences that they can target their marketing to. For example, HR managers, or CEOs.

This means that as a training agency, you have many opportunities to specific marketing campaigns.

Marketing campaigns targeting specific audiences.

We call this target marketing.

Target marketing

The best training agencies in the Netherlands carry out target group marketing. They follow the motto choose and you will be chosen.

This means that you get more results from your sales and marketing activities when you have a specific and personalized marketing message for each target group. This motto applies to every industry. So also for training agencies.

Sample target marketing for training agencies: specific e-book

Suppose your target audience for a training is "senior management," and you want senior managers in your training, regardless of their industry.

To gather leads for this training, you decide to write an e-book.

However, if you want to get the most results from this e-book, you would write several specific variations of this e-book. This will get you more results and leads than a general e-book.

For example: a manager from the financial industry is more likely to click to your website if he sees an e-book from your training agency called 'The Future of Leadership for finance managers'. This obviously works much better than a generic e-book, like ' The Future of Leadership for Managers '.

See here a great example from email marketing software Aweber, where they have written very specific ebooks:

In short, audience marketing ensures that your target audience receives a personalized message focused on their business.

For example, SearchUser works out audience marketing for training agencies:

1. We develop specific ads for a specific target audience, so that this target audience is brought to your site in a very targeted way (via Linkedin, Facebook and Google, for example).
2. We develop a specific offer for this target group, for example, an e-book, white paper, email course, etc.
3. We write specific follow-up for this target audience in the form of informative emails, case studies, etc.
4. We measure what your leads are doing on the website, and when the leads are ready for the sale.

Is your training agency ready for audience marketing?

Get in touch with us!