Schurq

Target marketing for Real Estate

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Reading time minutes
By Patrick Schokker

Communication in the real estate world has changed significantly in recent years. The offer, both bog and housing, is visible to everyone online and the role of the real estate agent has changed. A potential tenant or buyer no longer orients himself in the shop window, through an advertisement or a building sign, but online.

Thus, the success of the modern real estate provider depends heavily on findability and proper follow-up with targeted email marketing.

Or in other words: audience marketing.

As a real estate provider, you benefit from an approach that generates enough quality leads. SearchUser helps real estate developers, construction companies, investors, brokers, commercial landlords, municipalities and corporations successfully market their real estate portfolio and sell or lease their existing stock of homes and/or office spaces.

Target marketing

Renting or buying real estate is often a long process. So it is very important for a real estate provider to feed the potential tenant or buyer with the right information at the right times with personalized emails.

The success of sending the right relevant content at the right times depends heavily on an integrated and always up-to-date CRM system with segmented target groups based on needs. No separate links in the real estate chain but an integrated approach guided by the needs of potential buyers or tenants.

We find out where the target audience is, and then, step by step, excite and interest them in your offerings.

Example

Someone has made an information request for a property. Unfortunately, the object still does not meet all of the customer's needs and desires. Of course, you want to keep this customer in your sales funnel. But how? For example, by automatically informing the customer about new offers that meet their wishes and requirements. But how do you execute this?

Simple: marketing automation.

Searchuser's approach: marketing automation

With marketing automation software, SearchUser ensures that your entire database is automatically up-to-date. New inquiries through the website are automatically added to your database and qualified. These new prospects are followed up completely automatically with personalized emails.

Too good to be true?

Here's what SearchUser can do for you with Marketing Automation and how you can stand out from other real estate providers:

1. We ensure that all behavior on your website and forms is stored, per individual. Result: Real-time insight into behavior of potential tenants/buyers.

2. We make sure your prospect automatically gets into the right marketing list, based on website behavior (or based on filling out a website form). Result: A segmented database that is always up-to-date.

3. The prospect is qualified and enters the right funnel of the sales pipeline.

4. Prospects receive the right emails at the right time, based on their personal needs and wants. Result: Faster and more targeted sales/hiring through personalized email marketing.

5. You receive a notification when a prospect has viewed the same object more than x number of times. Result: Insight into which prospect is most interested in the property.

Are you ready for audience marketing?

Get in touch with us!

 

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Patrick Schokker
Patrick Schokker

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General Manager

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