The end of the year and the holidays are approaching. This is pre-eminently the time to increase sales just a little before the turn of the year. But you are not the only one who thinks so. The competition is growing enormously this month and ad buys can become (a lot) more expensive as a result. Don't have the budget to go along with these increases and are you familiar with marketing automation? Then make smart use of this tool by getting more success out of your existing campaigns.
We share 3 tips you can implement quickly to get the most out of marketing automation this last month!
1. Set up an additional marketing automation campaign
December is the holiday month of the year. You can capitalize on this nicely with marketing automation. You can set up a special discount campaign for the holidays. For example, a code that people can redeem on your website.
Roadmap:
1. Create an email with the promotion;
2. Create an action page, where people can enter the code to redeem. Refer to this in the email from step 1;
3. Set up triggers in marketing automation so that people receive a confirmation email when the code is redeemed. In this email, also mention where and how they can use the code.
4. Set in marketing automation triggers that people receive a reminder email when the code has not been used after a week, for example, or is about to expire.
2. Use marketing automation to support
Do you already have ad campaigns on or planned for the holidays? Then you can use marketing automation for support. For example, when people leave data including email address via an ad. Then you can follow this up with marketing automation.
Send an extra discount code or another message by e-mail. This will generate more clicks and conversions. By using marketing automation only when the campaign is most relevant to the recipient, you increase the return on your campaigns.
Extra tip: Use a video in your email for a change. For example, a video that contains exclusive behind-the-scenes footage of your organization.
3. Make use of a countdown timer
To emphasize the urgency of your discount promotion or event, use a countdown timer in your email. By adding urgency, readers will be more likely to convert. For example, you can have the timer count down in days, hours and/or seconds until Christmas Eve.
You can find more information about marketing automation here or check out our blogs.
Interested? Get in touch with our marketing automation specialists!
