where it all began
What attention do we mean by that? In 2020, the Privacy Shield established between the European Union and the United States expired. This arrangement contained agreements on the protection of privacy of European citizens when personal data is stored in the US. It turned out that this arrangement did not comply with European AVG legislation.
A line through it, in other words. Any data transfer from European consumers to US servers suddenly became illegal as a result. In addition, the legality of the companies Google and Facebook would be endangered. The EU and US have been negotiating a new agreement for almost 2 years, but the end finally seems to be in sight. The so-called "Privacy Shield 2.0" has been concluded. US President Biden has signed an Executive Order. A framework that ensures free movement of personal data of EU citizens to the servers of U.S. tech companies.
Yet that is not the end of the matter. Privacy rights organization NOYB, led by Max Schrems, questioned the signing of the agreement and the creation of the Executive Order. It would not involve a court as defined in U.S. laws and regulations. Schrems stressed that this did not solve the core problem and that follow-up steps would be taken soon.