Now you can have your business appear on TikTok the moment users search for content that aligns with your brand. This is possible thanks to TikTok's newest feature: the Search Ads Toggle. With this innovation, your ad will appear alongside organic video results, tailored to user searches.
TikTok has announced this new capability in their TikTok Ads Manager. The Search Ads Toggle is not a standalone product, but rather an addition to your existing In-Feed Ad creations. These ads appear in TikTok's search results and are clearly marked as "Sponsored."
This is hugely important for businesses and marketers. With 150 million monthly active users in Europe, TikTok offers a great opportunity to reach a huge audience. Even Google sees TikTok as a legitimate competitor to its own search business. In fact, TikTok has doubled its market share in digital ads by 2022, despite threats of a ban.
Ads appear at different positions within search results, depending on factors such as relevance, user intent and overall user behavior. The user journey usually starts at the top of the "For You" feed and leads through a search query to the search results where your ad may appear.
Advertisers have the ability to add negative keywords. This ensures that ads do not appear next to content that does not fit the brand's message.
The Search Ads Toggle is enabled by default when you set up In-Feed Ads. You have the freedom to turn this option off or turn it back on later. According to TikTok's own data, 70% of ad groups see better results with the search ads toggle on, thanks to more efficient conversions.
This is an opportunity you don't want to miss. TikTok offers a new, innovative platform for your advertising strategy. With the introduction of search advertising, TikTok is taking a big step in changing the digital advertising landscape. Be sure to attend.
source: TikTok